You Are Killing Your Bottom Line Using This Marketing Secret
Brian Lam June 30th, 2007
In affiliate marketing, you can use many ways to increase your bottom line. But depending on which methods you are using, you can actually be killing your bottom line.
Using product recommendation to increase your bottom line is actually a good and effective method. If you have build a certain level of trust in your customers or visitors, then they will definitely trust your recommendations.
But be very careful though. If you promote everything through recommendation, your credibility might actually be hurt. This is especially so if the recommendations are perceived as exaggerated and without much merit.
Try doing this continuously for a while, and you can be seen as trying to kill your bottom line.
Rather, be realistic about your recommendations. Includes both your likes and dislikes for that product or service and you will tend to increase your credibility.
Plus, visitors who are interested in your offers will be more than delighted to find out the good and the bad about the product so that they can make a better choice.
There are some things to take note when making your recommendations effective.
You need to sound like a true and leading expert in your field.
Remember this, as trust increases will result in more sales. When your visitors are convinced that you are the expert, they will tend to buy from you than anyone else.
But if you are not showing any confidence in recommending the products, then they will most probably not purchase from you and go somewhere else for a more believable product.
This expert proof can be easily shown through offering unique and new solutions that your visitors will not get anywhere else. Give them testimonials and endorsements from other related fields of experts.
Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. This will ensure you appear cool and self-assured at the same time.
Don’t treat your prospects like a child. They may even already know things that you know but are still seeking your expertise. So if you have hard facts to support your claims, sales will just automatically roll in. Otherwise, they will be turning to your competitors.
Very few people will want to give out promotional related freebies especially when dealing with affiliate products. So try this for a change and you might just get more sales than your competing affiliates.
Don’t ever try to promote junk products. Test them yourself first. Be 100% sure and confident in the endorsement. Because just one mistake of promoting a junk product or service may end up destroying a major part of the trust you built with your prospects.
Take a look at the affiliate market and the strategies that are working right now. You might not be focusing on using recommendations yet but your plan of action may not be the only thing that is making your program works.
So just try out product recommendation and reap that money that might have been lying on the table for quite a while.



